b'OPPORTUNITY LIVES HEREQuality of LifeRecommendation 3.2: Create a Branded Campaign Promoting the Three Rivers Areas Attractions and Themes Action: Develop a brand for the Three Rivers Area and create a holistic marketing campaign that promotes attractions and themes.Rationale: Wilmingtons proximity to Philadelphia, New York City, Baltimore and Washington, D.C., can be capitalized on with targeted branding and marketing. A targeted branding campaign can build upon the redevelopment that has already occurred along the Wilmington Riverfront. Impact: By establishing a cohesive brand for the area, and ensuring that all stakeholders are consistent in their marketing collateral and messaging, the District can build brand awareness and increase recognition. This will lead to new investment, partnership, and opportunities.Components Timeline1.Hire a marketing consultant to help identify and develop a brand that showcases the strengths of the area, including a cost-of-doing-business analysis with the areas strong locational points (especially outdoor recreation) to aggressively recruit businesses to relocate to the Three Rivers Area. 2.Bring together groups that work on new resident attraction, new business attraction, and new tourist attraction, to help them coordinate their branding and marketing efforts. 3.Develop and execute a comprehensive marketing program. 4.Compile an annual communications portfolio of material utilized by all local city and county departments and measure how well the messaging and images reflect the Districts brand.5.Strengthen and expand partnerships that leverage events and opportunities for community members, businesses, and visitors to engage with businesses in the District. 6.Convene a meeting of brokers, developers, and business organizations to showcase the District and its attributes. 7.Conduct a survey of brokers, developers, and business organizations to measure the brand awareness of the District. Delaware Three Rivers Area Economic Development Master Plan 142'