b'OPPORTUNITY LIVES HERECase Studies from Peer CitiesSTLMadeSt. Louis, MissouriSTLMade is a movement within the St. Louis metropolitan area that shines a light on the amazing things local residents are doing. It is supported through a collaboration of residents, local leaders, institutions, businesses and nonprofits. A similar promotional campaign in the District would instill pride in local creativity and amplify local creators.The Cincinnati ExperienceCincinnati, OhioThe Cincinnati Experience (CX) was formed in 2014 to elevate Cincinnatis reputation by telling positive stories that define the region to national media outlets. In addition to pitching stories to national media outlets, they enlist amplifiers to drive word-of-mouth marketing. The Three Rivers Area would similarly benefit from a coordinated and aggressive effort to brand itself in ways that resonate from a business and resident attraction standpoint.Delaware Three Rivers Area Economic Development Master Plan 143'