b'OPPORTUNITY LIVES HERE3.2 Create a Branded Campaign Promoting the Three Rivers Areas Attractions4.2 Expand or Enhance Workforce and Entrepreneurship Options through and Themes Delaware Technical Community College and Delaware State University The Cincinnati Experience (Cincinnati, Ohio) Campuses in the DistrictThe Cincinnati Experience (CX) was formed in 2014 to elevate CincinnatisDelaware State University Riverfront (Wilmington, DE)reputation by telling positive stories that define the region to nationalDelaware State University Riverfront is a $4.7M facility donated by Capital One media outlets. The organization is a partnership between the Cincinnati USAto the University in 2021. The site will headquarter the Universitys School Convention and Visitors Bureau, ArtsWave, Cincinnati USA Regional Chamber,of Graduate, Adult, and Extended Studies, a new partnership with the Teen Procter & Gamble, and REDI Cincinnati. In addition to pitching stories toWarehouse for its workforce development center, and an incubation hub for national media outlets, CX feeds a sense of local pride by enlisting amplifiersmicro and small businesses with a particular focus on minority- and women-to share these stories through their own networks, thereby driving word- owned companies. The facility contains 35,000 square feet with six floors, an of-mouth marketing. They host journalists and digital influencers in town,open floor plan, and custom meeting space. providing guidance for them to tell about the Cincinnati experience in theirIn addition to the facility, Capital One and Delaware State University are own words. They serve as a resource for area organizations who are recruitingexpanding their recruitment partnership, focusing on connecting students to talent, attracting visitors, and incentivizing business moves. Mostly, theycareer pathways in business analysis, technology, and product development. provide a hub of information about the Cincinnati experience as a whole,Capital One also launched an executive mentorship program to pair Capital connecting people to the regions resources. The Three Rivers Area couldOne executives with university sophomores. The Capital One Foundation is similarly benefit from a coordinated and aggressive effort to brand itself inalso providing $270K in grants for the Universitys Career Services Experiential ways that resonate from a business and resident attraction standpoint. Learning program, an initiative that seeks to help students bridge the gap STLMade (St. Louis, Missouri) between classroom and career. These investments create the space and STLMade is a movement within the St. Louis metropolitan area that shines aprogramming to create the states future workforce.light on the amazing things local residents are doing. Its supported by a region-wide collaboration of residents, local leaders, institutions, businesses and nonprofits helping to tell their storythat St. Louis is a place where you can start up, stand out, and stay. The STLMade movement is an initiative of Greater St. Louis, Inc., which brings together business and civic leaders to create jobs and opportunities, expand inclusive economic growth and improve St. Louis global competitiveness. The stories they tell on their website highlight the community and culture that make St. Louis a great place to live and work. A similar promotional campaign in the District will instill pride in local creativity and amplify local creators.Delaware Three Rivers Area Economic Development Master Plan 162'