b'OPPORTUNITY LIVES HEREA.8 Full Case Studies from Peer Cities Recreation, Wellness, Energy, or a Related Sector1.1Attract Another Retail/Entertainment Anchor to the Riverfront Under Armour Wellness Benefits (Baltimore, Maryland) The Pearl (San Antonio, Texas)Through its UA WELL program, the Under Armour aims to educate and equip employees to live healthier livesphysically, mentally, financially, and socially. Pearl is a neighborhood with a rich history dating back to the late 1800s. Today,Employees enrolled in an Under Armour medical plan through CareFirst have the neighborhood is a gathering place along the Hotel Valencia Riverwalkaccess to wellness tools, resources, and programs, and have a complimentary for residents and tourists to share meals, learn, work, and live. With 324gym membership to a UA gym or $50/month to use towards fitness programs. apartments, fifteen restaurants and cafes, thirteen retailers and eighteenThe company also offers weekly mindfulness sessions, a work-life assistance resident businesses as well as a twice weekly Farmers Market, the Pearl isprogram, tuition reimbursement, childcare discounts, networking and full of life and activity. The Three Rivers Area would similarly benefit fromprofessional development opportunities, and 32 hours of paid time off each waterfront-adjacent mixed-use developments whose activities reinforce eachyear for personal volunteer activities. This sort of commitment to active other and create hubs of commerce that serve residents and visitors alike. lifestyles by a local employer would be a powerful complement to the Districts Inner Harbor (Baltimore, Maryland)existing recreational amenity resources, creating momentum around wellness in a way that brands the state powerfully for potential employers.The Baltimore Inner Harbor is known for its scenic waterfront views, freshThe Kroger Wellness Festival (Cincinnati, Ohio) seafood restaurants, and spectacular museums. As one of Baltimores entertainment centers, the Inner Harbor also has many options for live music.Started in 2019, the annual Kroger Wellness Festival is designed to help The city knows the neighborhood is a destination for tourists and has stationedpeople live healthier lives by taking a holistic approach to healthy living. The the Baltimore Visitor Center along the waterfront promenade. Visitor centerfestival provides live experiences focused on physical, mental, and emotional staff and volunteers can help provide personalized tips on touring the Charmwell-being, focused on balance, moving, breathing, self-care, inspiration, and City. The District has similarly had success in reclaiming former industrial spaceplay. In previous years, a key sponsor and large private employer in the area, for major retail and recreational development, and future development wouldProcter & Gamble, joined as a presenting sponsor of the Fitness Zone, which further add to the critical mass of economic activity. featured workouts, a celebrity fitness, and lifestyle trainer and appearances The Banks (Cincinnati, Ohio)by professional athletes. A similar gathering in the District would serve as a galvanizing event for promoting the available wellness resources.The Banks is part of a riverfront strategic development plan that was originally1.3Build a Self-Reinforcing Ecosystem for Inclusive Entrepreneurshipunveiled in the 1990s and included in a 2007 Master Plan. The Banks has long been envisioned as a marquee, mixed-use development that incorporatesEntrepreneurial Ecosystem (Baltimore, Maryland) residential units, office space, dining, leisure and entertainment venues Even in a mid-sized city such as Baltimore, there are hundreds of resources making it a live-work-play district along the riverfront. The Master Planavailable to help entrepreneurs grow their startups and small businesses. includes approximately 1 million square feet of office, 400,000 square feet ofFrom accelerators to mentorship programs, these resources are offered by retail, 400,000 square feet of hotel and 1.8 million square feet of residential.universities, government agencies, nonprofits, and other local companies While not fully developed, the project has completely transformed Cincinnatisto help strengthen and grow the citys entrepreneurial ecosystem. While it downtown. Similarly, the Districta riverfront areas are downtown-adjacent,can be challenging to understand the full extent of available resources, in creating opportunities for the same kinds of synergies.Baltimore, EcoMap Technologies helps entrepreneurs navigate tools, resources, and providers. Through their platform BMore Tech Connect, startups can 1.2Attract a Corporate or Regional HQ that Focuses on Sustainability,connect to the network and resources of Baltimores tech community in an Delaware Three Rivers Area Economic Development Master Plan 157'